Without a reliable system of generating leads on a regular basis, there is no business. That’s just the plain fact of the matter.
We’ve all been there: You start your small businesses with a great product that everyone you know will be leaping to buy, and then you burn through your all-encompassing list of “friends” and family and come out the other side bruised, rejected, and bewildered!
When that list is over, who do you talk to next?
Many turn to internet strategies to overcome the lead generation challenge. So, to help make efficient use of your time, here is a collection of statistics to give an idea of what’s working online for many, and what’s not.
According to a January 2012 article by Rebecca Corliss of Hubspot, LinkedIn is 277% more effective for lead generation than Facebook & Twitter.
71% of B2B marketers use content marketing to generate leads.
Granted, this is a 2014 stat. I would believe the percentage has grown exponentially since then. Setting up a WordPress site is so easy now, nearly plug and play, and there is just no better way to establish a web presence and branding than on a blog or website.
The three most commonly used lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%).
Direct Marketing News shared these numbers in an April 2014 article, also stating that more than 90% of B2B business were dissatisfied with their lead generation results.
88% of users leave the wrong information when filling out an online form.
There is a fine line between the information you require in order to feel you have a qualified lead, and the amount of information your lead is willing to give you. That’s why your lead generation should be coming from a number of different strategies.
Only 13% say their lead generation strategies are “very successful” in achieving their main objectives.
Sobering statistic to be sure … doggone it!
B2B marketers who use blogs generate 67% more leads per month than those who don’t.
Could your business handle another 67%?
Businesses active on Twitter generate twice as many leads than those not using the platform.
Have to say, Twitter has not been all that sexy to me until a friend of mine showed me the big picture. If you are not including Twitter in your social media marketing strategy, it is truly a time-saving, madly productive, and amazing tool!
Social media lead conversion rates are 13% higher than the average lead conversion rate.
It pays to be social. People want to know who you are before doling out their contact information. If this is a part of your marketing strategy, how do you find your social media lead generation working for you?