Lead Generation

Lead Generation – A Stats Roundup for Small Businesses

Without a reliable system of generating leads on a regular basis, there is no business. That's just the plain fact of the matter.

We've all been there: You start your small businesses with a great product that everyone you know will be leaping to buy, and then you burn through your all-encompassing list of “friends” and family and come out the other side bruised, rejected, and bewildered!

When that list is over, who do you talk to next?

Many turn to internet strategies to overcome the lead generation challenge. So, to help make efficient use of your time, here is a collection of statistics to give an idea of what's working online for many, and what's not.

According to a January 2012 article by Rebecca Corliss of Hubspot, LinkedIn is 277% more effective for lead generation than Facebook & Twitter.

Lead Generation

Bear in mind this stat was published before Facebook introduced their Lead Ads feature, which has generated a great deal of excitement since its release earlier this year!

See the full article here.

71% of B2B marketers use content marketing to generate leads.

Lead Generation

Granted, this is a 2014 stat. I would believe the percentage has grown exponentially since then. Setting up a WordPress site is so easy now, nearly plug and play, and there is just no better way to establish a web presence and branding than on a blog or website.

Click here to see the source at MarketingProfs.com

The three most commonly used lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%).

Lead Generation

Direct Marketing News shared these numbers in an April 2014 article, also stating that more than 90% of B2B business were dissatisfied with their lead generation results.

See the full report here.

88% of users leave the wrong information when filling out an online form.

There is a fine line between the information you require in order to feel you have a qualified lead, and the amount of information your lead is willing to give you. That's why your lead generation should be coming from a number of different strategies.

For the full story, click here.

Only 13% say their lead generation strategies are “very successful” in achieving their main objectives.

Lead Generation

Sobering statistic to be sure … doggone it!

Beautiful PDF by Ascend2 is here.

B2B marketers who use blogs generate 67% more leads per month than those who don't.

Could your business handle another 67%?

See it at the source, here.

Businesses active on Twitter generate twice as many leads than those not using the platform.

Have to say, Twitter has not been all that sexy to me until a friend of mine showed me the big picture. If you are not including Twitter in your social media marketing strategy, it is truly a time-saving, madly productive, and amazing tool!

Get the whole story here.

Social media lead conversion rates are 13% higher than the average lead conversion rate.

It pays to be social. People want to know who you are before doling out their contact information. If this is a part of your marketing strategy, how do you find your social media lead generation working for you?

From the Hubspot “horse's mouth” …

12-Minute Video To Improve Your Lead Generation Skills

Learn how to generate more leads and improve your conversions with this free download.

Click here for instant access

Profit-ably Yours, Joyce M. Anderson

PS: Did you find these lead generation statistics interesting? Know somebody else who would, too? Feel free to comment below and share the love, my friend 🙂

Leave me a comment below!

Leave A Response

* Denotes Required Field