It goes without saying: Leads are the name of the game for building any kind of business, both offline and online.
Unfortunately, not all lead generation systems are created equal, and a lower quality lead generation process can end up costing a business far more than it may first appear.
For example, if leads are not being qualified in the marketing process then you’ll find yourself wasting time on disinterested prospects, causing your sales rate of response to drop, and your business with it.
Lead generation is Mission Critical. It is a task that must be done every day. You can’t wait until your pipeline is empty before drumming up new business. To make your time and efforts pay off you must have a system to generate quality leads efficiently.
Offline Lead Generation
Offline methods are time-consuming, meeting a limited number of prospects at a time – in person(!), driving to and from appointments, and making phone calls.
** If you are the business owner, that someone shouldn’t be YOU!!
*** You should also NOT be doing your direct mailing campaigns yourself, another necessary and time-consuming step in the traditional offline lead generation process.
And then, there’s the qualifying process: essential, expensive and time-consuming.
And finally the follow up to the end goal: the sale.
Online Lead Generation
Online lead generation appears much simpler – at first sight. Dig a little deeper and the pitfalls here are many, as well.
For example, if you don’t have a very targeted audience you can end up spending a fortune on leads who have never heard of, nor wanted to hear about, your business, product or service.
Once again …
It takes time and capital to launch any business effectively. Those with more to invest can afford to hire adequate staff to handle the marketing campaigns that will produce your leads for you.
But for the majority of home-based entrepreneurs, online techniques are a much greater value and, if you can swing the time to do some person-to-person relationship building along with that, you should have a winning combination.
Basic Online Lead Generation In A Nutshell
The basics of online lead generation are:
These basics on there own should produce results for you. If they don’t, it’s time to trouble-shoot.
Other Online Options
Many entrepreneurs give up when results are slow to appear and return to traditional offline practices – or just give up for good. Still others, frustrated with their lack of success, resort to buying leads from marketing firms.
The disadvantages here are many.
Lead companies are notorious for over-promising and under-delivering. You may get a large list of names. And they may meet your demographic criteria. But most have aged considerably and their buying habits and interests are often nowhere near the sweet spot of your target audience.
Even if you can find a reputable company that may give you fresh, qualified leads, you’ll pay through the nose for them, whether you convert them to sales or not.
Watch these profits disappear from your hands, Grasshopper.
Ready for some good news?
How about a lead generation system which has been proven to work for thousands, is easy to execute, and lets you stay in control of your business (even if your business has one employee: YOU)?
What about a lead generation system where the names collected are interested in nothing except what YOU have to offer? And no passing the same lead around like a squalling baby – it’s yours from start to finish?
How about a system that keeps you on the leading edge of inventive and effective lead generation that can put your business on the fast track to consistent profit?
Boost Your Productivity Online and Boost Your Profits!
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