Marketing Your Home Business: How Much Is Enough?
We home biz types are gluttons for punishment! We drive ourselves crazy making sure all our bases are covered, rush at fever-pitch to the newest marketing strategies, loyally attend every company event and outdo one another in the who’s-the-most-excited-to-be-here contests.
At home we sit at our laptops and connect with strangers online, create ads, dodge the social media slaps, pump out all kinds of content, design email campaigns, shoot videos with our phones …
“am I doing enough?”
That’s a tough one to discern. But here are a few things to ask yourself that might help you get to the right answer.
Do You Have Clearly Defined Goals for Your Home Business Marketing?
Because home businesses are relatively easy to get into, many of us tend to take a leisurely approach to the whole thing. This is fine if that is your reason for signing up!
But if you joined because you want to make a living, you’ve got to have some well-defined targets to shoot for. The more specific your targets, the better. Stare down those goals and make them measurable and achievable by setting the date you want to reach the ultimate finish line. Then break it down into milestones you can hit along the way.
Are You Using Your Time Effectively?
In his blog post, 7 Tips to Keep Your Time Management Simple, Craig Jarrow commends the power of a structured routine, and of focusing on fewer tasks. It is great to have a laundry list of all the things you want to accomplish in your life but, when it comes to managing your work day, keep your to-do list down to 3-5 critical tasks.
Is Your Blog Getting Attention?
In most cases, it is best to brand yourself instead of adapting to the branding of the company you represent. The best way to accomplish this is to own your own website or blog. Your own site is where you have the most control and the least worry when it comes to being locked out or smacked down to size.
When creating content for your site, make sure each piece maps back to your offer and always include a call to action. If you have moved your readers sufficiently, they will want to know how to take the next step. Make it easy for them to do so!
Use your social media accounts to generate interest in each new post and drive traffic back to your site. Make it easy for followers to share your material and to provide feedback on it. Giving them a way to have influence on your content creates trusting relationships.
Is Your Home Business Story Being Told Effectively?
You are probably very familiar with the adage, “facts tell, but stories sell.” When you limit your marketing campaigns to fact-telling about your product or service you will disappear into the vast fog of advertising nothingness.
What differentiates you from the rest of the marketing crowd is your story. Learn how to tell it well. Tell it to your target audience in social media. Tell it in your articles and blog posts. Tell it in forums. Anywhere you go, be prepared to share a little or a lot about your story.
In an article in Social Media Examiner, co-founder of Brand Anew, Upasna Kakroo suggested sequencing your ads to create stories that speak to the values of your audience. Think of how you can reach your readers this way with empathy for their pain, or by making them chuckle about their frustrations. When you truly know your ideal customer, you know the touchpoints to address with Story.
The Ultimate Indicator For Your Home Business Marketing
Of course, you will know exactly how well you are marketing your home business by seeing whether or not you are generating plenty of leads and/or making enough sales.
If not, it’s time to double down on your income-producing activities, such as:
- Reaching Out Again to Your Warm Market List: offer them VALUE, not a sales pitch
- Follow Up with Current and Past Customers: see how you can help them
- Present a Webinar: Pack it with incredible value and offer your product/service at the end for those who want to “go deeper.”
- Get Networking! Anytime you can have a booth or table at a vendor event – go for it!
Marketing your home business can be an overwhelming chore if you don’t have a manageable plan. Determine the results you want from your marketing and then work backward. When you focus exclusively on the 3 – 5 most important things you can do to achieve your goals, you will have no doubt you are doing enough of the right things!
Profitably Yours,PS: If you liked this post and want to learn more about effective ways to generate leads, click here.
“Don’t be afraid to get creative and experiment with your marketing.” – Mike Volpe
“If you’re a good marketing person, you have to be a little crazy.” – Jim Metcalf
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov