Many people seem to think internet marketing is about building a dynamite website and then sitting back and waiting for the money to roll in! Wouldn’t that be nice!
In reality, it takes a lot of time, effort and patience to achieve results – and that means investing regular time and effort on your web site.
An important task that deserves as much attention as you can give it is choosing the right keywords for your site. Keywords are essential in driving traffic to your business. And selecting the right keywords is something of an art form!
Suppose the product you sell is shoes. If you were to choose shoes as your keyword, you would quickly realize that there are many millions of results that will show up if this keyword is put into a browser.
You don’t want to be one in a million when someone searches for you. You want to be THE one.
So to put yourself on the short list of search results, you will want to make good use of long-tail keyphrases.
The Long and the Short of It
Long-tails are important because they simplify search by being more specific in nature. If you substituted the previous keyword shoes with the long-tail phrase leather sneakers, your search results will improve dramatically. You can probably see why long-tails are so important in internet marketing!
To help you develop your list of key phrases, search engines such as Google provide keyword tools that are free and relatively simple to use.
If you enter the words leather shoes, Google’s keyword tool will display an inventory of phrases built around your phrase and also tell you how often a specific phrase is searched for on a monthly basis.
It’s a good free tool to start with, but there are other, better keyword finders available – for a price, or not!
The Google keyword tool will return phrases like “red leather shoes”, “where to buy leather shoes,” etc, and it is up to you to choose which long-tail keyphrases to use.
It’s best to go for somewhere in the mid range of search phrases, say 3,000 to 6,000 searches per month. Any quantity of searches bigger than that will have too much competition. And your aim is to get on page 1 of Google’s search results – not an easy task, no matter what the internet marketing “experts” say!
Google looks for websites that are updated regularly and contain content that has relevancy to the theme of the site. By incorporating your chosen keyword into your well-crafted articles and submitting them each day or 2, you will keep automatic bots and visitors coming back.
Keywords should be worked into the first and last paragraphs of your articles, with a few sprinkled about in the body of your content. If you incorporate Google Adwords on your site, those keywords will trigger acceptable advertisements.
Pain in the Back(links)
They are necessary to the success of your site, but getting back links is a pain. Most site proprietors outsource this task as fast as they can. The only manageable way to do this is to get into the practice of finding relevant DoFollow blogs and adding nicely-written, educational comments to ten of them daily.
Do you know about link farms? Google does, and they punish for their use! Don’t bother with them! Not only are they a waste of money, but they just won’t do your site any good.
The easiest way to get back links is by marketing articles through article directory sites. When you submit useful and well-written articles to these directories, it is like syndicating a television show, and generates visitors to you through their “hub.” This is usually inexpensive and a real timesaver!
There are many other strategies in the game of small business internet marketing. The ones discussed here are foundational to your success. They are probably some of the least expensive techniques you will use, and easily mastered by even the beginning entrepreneur.