Social Media Marketing

Social Media Marketing – What Most Businesses Don’t Do Right

Social Media Marketing – What Most Businesses Don’t Do Right

Though it varies a bit from platform to platform the truth is, most people who use social media go there for basically one thing: to be SOCIAL.

But most businesses who use social media go there to hawk their wares.

Annoying, isn’t it?

Especially if you are a business trying to avoid hawking!

Here is what happens with most businesses:

They hear about how social media is a great place to find customers, so they create a Twitter and Facebook account. They tweet a few, “hey, try my product and it will change your life“ type of posts.

After months of doing this they lament on how social media marketing doesn’t work and what a giant waste of time it is.

Or worse, their social media account gets shut down due to visitor complaints!

If this is how you use social media, don’t feel bad. You are certainly not alone.

Social Media Marketing

Marketing is a skillset that is developed over time. And the social marketing environment is constantly changing. Now, more than ever, it is being defined by the behaviors and opinions of our target audience.

And that’s a good thing. Frustrating. But good.

So with that all-too-familiar example of the wrong way to market on social media behind us, what is the right way to do it?

Glad you asked! 

Social Media Marketing Done Right

Understanding the right way to do social media marketing involves a change in our marketing mindset.

The average business owner is only showing up on social media because they know they are supposed to. They may hear about other businesses finding new prospects or customers – and the cost to get them was … free!

Well, I’ll tell you. There are a lot of fantastic reasons to include social media in your marketing strategy. If you aren’t yet on that bandwagon, you certainly should be.

But here is where that change of mindset comes into play.

You need to trade out the “posting for dollars” mentality for the intention to post to attract.

Tweet: In social media, You need to trade out the “posting for dollars” mentality for the intention to post to attract. http://ctt.ec/b0i0O+

Attraction marketing is the most viable way to benefit from your presence on Facebook, Twitter, etc.

People are there to meet PEOPLE. In a strange way they are reaching out through the airwaves to find a touch of humanity they may never get from their work or school environment, their next door neighbor – or even in their homes!

So reach out to your audience with humanity.

Today’s consumer already knows how to locate your business or one like it. That is what Google is for!

What they don’t know about your business is your story.

  • Why did you follow this career path?
  • What makes you feel right about being in the industry you are in?
  • What are your higher values?
  • How many kids do you have?
  • How are you contributing to the welfare of your community?

What they need are reasons to do business with you.

Social media marketing should be used to build rapport with people. Share interesting and funny anecdotes. Share your office or business culture with the world.

Show that you appreciate your readers’ insights by asking them for new ideas.

If you own a restaurant, what better way to develop your menu than to ask your followers for some suggestions? Hold a contest and name a new dish after them! Think you’ll see them at your eatery after that? You bet!!

Social Media Marketing

The End Goal of Social Media Marketing

Your goal with social media is to build an enormous group of loyal fans who will take a serious interest in what your business does.

And that, my friend, will differentiate you from the noisy, hawking crowd.

Bear in mind your social marketing strategy may cost less in terms of dollars than other forms of marketing. But it may cost you more time. Consistency is definitely the name of the game. You need to maintain a very consistent and active presence there.

If you are just starting out, start with only one platform, like Facebook or Instagram. Create a manageable schedule of tasks you perform there every day, and set the times you will regularly interact on the site. Hold fast to that schedule!

Once you have a regular routine, branch out into another platform. Gage the way you write to each audience based on their responses to your posts. You will probably find you have a different tone with each social site. As long as you are being consistent with your personal brand, the brand of YOU, you will be fine.

Is social media marketing a long-term play? Yes. It will take time to generate a crowd of raving fans. But just ask Apple. Would they have it any other way? Neither will you!

Profitably Yours,

Social Media Marketing

PS: See how easy it is to incorporate Instagram into your regular social media marketing daily routine with this phenomenal training by a true Instagram guru – click here to learn more!

Profit-ivity Quotes:

“Creativity is intelligence having fun.” – Albert Einstein

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“Make your marketing so useful people would pay you for it.” – Jay Baer

Tweet: “Make your marketing so useful people would pay you for it.” – Jay Baer, http://ctt.ec/332yY+

 

 

“Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs

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