Social Media Marketing

Social Media Marketing: Keeping It Simple

So many of us are addicted to, or at least heavily dependent upon, our social media sites for communication and connection every day. We log on first thing in the morning with our coffee and check back frequently until we have called it a blurry-eyed day. Seriously – Do you know anybody in your life that isn’t a social media junkie?

Social Media MarketingThe numbers of people connected (emotionally or otherwise!) to their social sites is staggering. And, if you are trying to make your business brand relevant in this day and age, those staggering numbers reflect a sea of consumers  – many who could be looking to consume what you have to offer!

So, how are you going to reach this huge audience in a manageable way?

Your Marketing Strategy is Everything

It doesn’t have to consume all of your time to manifest a positive presence on social media. Once your page is up and running, be willing to spend 15-30 minutes a day, or maybe even twice a day, to your social marketing efforts. To use that brief amount of time to its best advantage, focus on developing relationships, not on getting customers – because social media is not shopping media. It’s … well … social!

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Here are a few tried and true tips to best implement those powerful social media marketing tools …

Business or Casual?

Facebook is still the leader of the social media pack for business. Even if you are a sole proprietor, I recommend having both a personal profile and a business fan page, and keeping what you post on each separate. Your prospects will be looking for a professional, and pictures of your kitty on your fan page may not convince! Keep the personal stuff personal, and polish up that professional image on your fan page.

Managing Your Ad Spendsocial media marketing

To increase your exposure and make it easier for people to find you, make use of your page’s ad manager and invest in two very important ad campaigns: a Like campaign and a Post Engagement campaign. When you consider other advertising options, this is a tremendous value and brings people to your page without asking them to buy something. Take the time to build the KLT factor with your visitors before you hit them up with an offer. (That’s “Know-Like-Trust”). People are willing to pay a little more just to be able to buy from someone they are confident in and comfortable with. Build relationships first.

Cross Reference to and From Your Site

Add social networking widgets on your blog or website to encourage visitors to share your content with their friends. You can gain a lot of followers from your site by placing a widget on it, allowing readers to share or re-tweet your content and vote on it's quality. Interaction is key here. Again, build relationships first!

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Your Virtual Shopping Destination

With social media you can create a more user-friendly storefront. Create a Facebook store that is easily accessed in your posts. This can be used in addition to the website you have. This way, Facebook users you want to turn into customers will be able to stay on Facebook and still make purchases from you.

To share updates from popular Twitter users or tag another user in a post, include an “@” symbol just before their user name. When that person sees you have tagged them in your post, they may likely respond to you or repost your content.

Speaking of Responding …

When people take the time and effort to comment or like your posts, be reciprocal. Reach out and thank them for their comments and respond to their accolades or concerns. You will develop trust with your visitors when they see that you care. Did I mention building relationships is key … ?

Put Down that Gun!

While social networks have certainly changed communication habits, maintaining a professional persona is important. Approach your conversations with a personal, yet professional tone. If someone wants to criticize or argue with you, don’t jump in and get all ugly. Exercise the power of your delete button and “disappear” the comments or posts that aren't constructive. One click. Goodbye bad guy!

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Think Big Picture

With social media marketing, results don't come overnight. The good news is that social media marketing is inexpensive and you can learn while you advertise. Keep working at it every day. You will need to put forth effort to build up your followers on Facebook and Twitter before launching a major campaign. Also, it's wise to make your social media page known via other marketing methods.

All those people who spend time on social media sites every day can easily become people who read your content or follow your links as well. Use the tips you just read to design a successful campaign. Soon you will be utilizing social marketing to its fullest potential.

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