When it comes to sponsoring new reps into your business, today’s network marketer has it so much easier than ever before. Technology has opened the doors for those of us who may, until recently, have been locked out for various reasons – be it living in an area where networking was darn near impossible, or possessing an introverted personality, or lacking physical mobility, and so on.
We live in an age where it is possible to sponsor new reps into your business quickly and easily and literally never run out of people to talk to via the internet.
Sponsoring New Reps Online
There are many ways of generating leads online. But the most successful utilize the process of attraction marketing. You have heard me discuss this before in earlier posts, so I may sound like a bit of a broken record here!
The reason attraction marketing is so successful is because it is the opposite of chasing people down to show them your business, product or service. Instead of friends and family avoiding you because they don’t want to talk about it, your prospects are looking for you! Here’s how:
People find you online when you offer a lead magnet (something they consider valuable like a report, tips sheet, or other resource) in exchange for their contact information. You use that contact information to develop a relationship with them in order to assess their needs, wants, dreams and goals.
If there is a match between what they need and what you have to offer, it is discoverable by both of you in a very natural, relaxed manner.
The Social Side of Sponsoring
Three of the most popular and effective online platforms to use for attracting prospects to your business are Facebook, YouTube and blogging. These are safe places people gather to socialize, network, learn something new or research a topic of interest – ideal settings to reach out to people in an unassuming, non-salesy and non-threatening way.
The Team Aspect of Sponsoring New Reps
Because this opens up the field for you, the recruiter, in terms of how many “applicants” you are able to engage with on a daily basis, you can now afford to be more discriminating in who you will be open to working with as a team member!
So, while qualifying your lead about whether or not they are interested in your business, you can also be asking them questions to see if they will be a good fit for you!
- Will they be the kind of team member that, after they are trained, will require daily calls and pep talks from you to remain motivated, or are they an action taker who is committed to their own success?
- Do they have a positive and optimistic outlook on life, or will their negative personality suck the energy out of your team?
- Speaking of teams, are they willing to dig in to support the efforts of your business associates, both upline and down?
- Are they willing to do what it takes to succeed, or do you sense an attitude of entitlement?
Obviously, in order to even ask these questions, you have to have developed good rapport with your prospect. Rapport, trust and credibility are essentials in being able to drill down to the meat of your potential colleague’s issues. Time, practice and sensitivity will help you know when it is safe to transition from one level in the qualifying process to the next.
Learning How to Sponsor New Reps Like a Pro
Another benefit of our technological age is that we have the ability to be trained by eons of successful leaders in our industry. Find the person you resonate with the most, whose credibility is most apparent to you, and learn everything you can about sponsoring new reps into your business from them. There are as many systems for recruiting success out there as there are personalities in the universe, so pick the one you feel you gain the most value from and stick with them.
Something that Tim Sales (yes, that really is his last name, and he is AWESOME) teaches has been so helpful to me in approaching prospecting, especially with a cold lead. Instead of picking up the phone and wondering, “will I make a sale with this call?,” have the mindset of, “how can I help this person today?”