If there is a common thread that runs through many internet marketing success stories (apart from the hard work aspect!), it is the quality of uniqueness and originality.
Just as there are no two successful brick and mortar businesses that look exactly the same, branding yourself online is just as, if not MORE, important!
Fortunately, Facebook has given the green light for businesses to take their marketing efforts to new levels by creating highly original and content-rich sites. They are so impressive now that they could almost be compared to WordPress mini-sites.
To try to meet the need for greater customization, many companies are offering specialist designs for Facebook business pages. Costs can vary, of course, but by looking into such great sites as Fiverr.com or Upwork.com, you can score a great look for your brand very economically!
Depending on your type of business and how inventive you are with multiple forms of media, you can adapt these designs to fit your business model perfectly. It is easy to combine awesome graphics in your Facebook business site along with video, audio and other interactive elements, to create a look and feel all your own.
Seven Hundred Million People Can’t Be Wrong
I doubt if anyone could have conceived how Facebook would have grown after its early days. But it continues to grow and expand and, as it does, the people running Facebook are doing a great job of keeping several steps ahead of technology!
To that end no business large or small should pass up the opportunity to build and grow a substantial Fan base. By using one of the new Facebook templates specifically designed for your business, there is no reason why you cannot cash in on all those millions of fans.
Unlike the internet in general, if you choose to advertise on Facebook you have access to their enormous database. You can target your ads to a precisely defined audience without worrying much about search engine optimization and other concerns that plague the online marketing community.
You will also find that your Facebook followers can be extremely loyal. If someone likes you they will remain a fan so long as you treat them right by reciprocating their comments and delivering the content they are looking for.
The Best Facebook Fan Page – Be Flashy!
Lady Gaga is a Mega-Star, but would she have been as popular if she didn’t wear all those crazy outfits? Take a page out of her book! Your Facebook Fan page can be as outlandish as Lady Gaga if that’s appropriate to your business. Determine what is consistent with your brand and what your niche market is looking for, and you could become one of the top sites on Facebook.
Trends are always changing and people are always on a mission to stay fresh and new. So it may be a challenge to come up with something that is totally original. Don’t fret! With the right research and enough testing you should be able to come up with a Facebook Fan Page that knocks ’em dead!
People are on social media to be … well, social! They are there to meet new people and share information with one another. Shoot to have a page that people are motivated to share with their friends.You’ve heard about obscure YouTube videos going viral – your goal is that your Facebook fan page will do the same.
See What the Opposition is Doing
A great way to find out what people in your niche are looking for is to check out some of the more popular pages of your competitors. See what elements you might like to include as well those that could be improved on.
Of course, a Fan Page can’t really be called a “best” fan page unless it delivers results! What results are you hoping for from having a presence there? Sales? Membership sign-ups? Building your list? When you begin with the end in mind, you will have a great advantage in making yours one of the very best Facebook Fan Pages!
When your page is “ready for prime time,” you will want to create advertising campaigns to get it noticed!